About Artfully Designed
Feeling empowered is about confidence, and jewelry is a fantastic tool to reflect that. At our online jewelry boutique, you'll always find a diverse collection of sterling silver, silver-plated and gold-plated jewelry curated with style, longevity, and quality all at a moderate price point. Not only do we make style accessible, but we're here to empower you to find and express your authentic self, so you can feel confident and put-together, no matter what the day brings.
Cathy learned at a very young age that fashion complements the intrinsic beauty within each of us. When she was 11, her mother opened Newbury Place, a trendy fashion boutique in her hometown. She spent hours watching her mother style customers, who emerged from the dressing room with a confident glow. A simple outfit change seemed to release feelings of empowerment and assurance. That observation made a powerful impression on Cathy.
At the boutique, Cathy also learned the art of styling, and over the years, she became her friends' trusted fashion advisor. She realized that you don’t need a fine-jewelry budget to appear polished and well put together. Dedicated to helping fashion-forward women look their best and feel confident, in 2015, Cathy launched Artfully Designed to share her discerning taste and shopping philosophy. Since then, she has been selling a curated assortment of affordable, chic, and trendy accessories.
Over the last 5 years, one recurring exchange has stuck in Cathy's mind. She often heard acustomer say, "I really like this, but it isn't me". Her response was always the same - "If you like it, then it IS you”. She explained, “Personal style is always evolving and it is important to be attuned to what captivates you and go with it. You'll feel empowered.” Though, occasionally, she was met with a look that let her know her customer just wasn’t ready to take the leap, most often, she received a smile filled with a sense of empowerment and heard the words “You’re right. I’ll take it”. Encouraging women to be true to themselves as they grow and evolve has given Cathy such joy. She looks forward to taking the journey with you.